While cursing how the office’s enewsletter client decided to fail me, I was distracted again by a car salesman.
I’ve started shopping. While as a friend pointed out, a new ride is an absolute blast, new thrills and all. What wrecks that for me is the crap you have to wade through to get to the thrill point. Thursday night, I met up with a rep who I purchased my last car from at a “Warehouse” sale out at the Fairgrounds. Four years ago, I didn’t give a style or make in mind, just a dollar amount. I didn’t have to have “the car” just four wheels that weren’t trying to kill me.
So, four years later, I’m employing the same methodology as I’ve started to think about the next vehicle. I’ve been looking online for awhile and the danger about that is a simple inquiry gets you lots and LOTS of follow up. So, off to the ag center I trudged, looking for adequate doesn’t exactly get you all a flutter.
I tried out a Vue, a Monte Carlo, a PT Cruiser, a Nissan, Kia Diamonti, an Ion, a Sportage and finally a Camry. There was an Escape in there too, but I got serious about a Camry. Figuring that you can rarely go wrong, we filled out some papers and it could be done at a rate higher than I cared to pay monthly. So, after almost three hours of mucking about, I got up and walked. Crazy, right? Sales rep lets me sit in an Alero and I think I’m done and head for the door. Suddenly, the finance manager wants to talk some more.
And I tell him that the Camry is a nice car, but they want too much for it. I’m sure they can get from some guy, but it isn’t going to be this guy. I set a budget for car payments and that wasn’t a ballpark figure and bid them goodnight. I go about my business today, including layout out a newsletter whose software lopped it in half, subscribers of which will be receive by-weekly since the damn thing apparently can’t handle too much data. Repairing to a local tavern to hear a favorite band and have a beverage, my phone rings. It’s the sales rep wanting to know my thoughts, what do I think, and what if we can get you to those numbers, etc
This is why people do not like buying cars, do not trust car dealers, enter into purchases trying to minimalize their screwing…..
It shouldn’t come to that. Customer should be able to say and have their thoughts taken seriously the first time around. It shouldn’t take all the dickering around, the parades to the “Finance Guy,” the convos with the Sales Manager, as it is all bullshit. That is the part of the car industry is messed up. Sure, it is great at selling cars, but twisted at customers, fine at acquistion, shitastic at retention.
If we can give me more for my trade, then DO IT!!!
See, delete the crapfest of dealer shenanigans, and people become regular customers.
Maybe if the customers weren’t rogered, or have to be brace themselves, the gaggle of sales reps would seem less vulture like. Maybe an atmosphere of all cards on the table on both sides FROM THE START would be good for less grief for customers and less angst from commission hungry sales folks.
Maybe that wasn’t a pig flying by my window……